Plain-language privacy

Privacy Policy

Effective: 16 August 2026

HushBub is operated and controlled by All Sure Ltd (company number 16710999), 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Contact us at support@hushbub.com.

Audio stays on your device

HushBub uses the nursery iPhone’s microphone to detect sustained crying and to record and play the voice recording you choose to make. Cry-detection audio and that recording are processed and stored locally on the nursery iPhone. HushBub does not upload, transcribe, or send those audio files to us or to a cloud AI service.

You can remove the recording, local reports, and setup choices with Delete Local Data in the app, or remove the app and its data through iOS.

Information used to pair and alert

HushBub has no HushBub account or sign-in. To connect the phones and route an alert, Firebase processes a six-character pairing code, the Parent phone’s Firebase/APNs notification token, alert type, random alert identifier, and relevant timestamps. Firebase may also process an installation identifier, app and device metadata, IP address, and function-request diagnostics needed to provide and secure its services. Firebase Remote Config processes installation and app metadata to return app configuration. We do not use Firebase Analytics or advertising services.

Subscription information

Apple processes payment details. RevenueCat processes a pseudonymous app-user identifier, product and transaction details, entitlement status, and limited app, device, and diagnostic information so HushBub can provide and restore paid Nursery access. HushBub does not receive your full card details. See RevenueCat’s privacy policy and Apple’s privacy policy.

Why we process this information

We process pairing, alert-routing, and subscription information to provide the service you request and to protect its reliability and security. We do not sell personal data, show third-party advertising, or use this data for cross-app tracking.

Retention and deletion

Local data remains on the relevant iPhone until you delete it. Pairing destinations are scheduled for deletion 90 days after the Parent phone last registers them. Alert-delivery receipts are scheduled for deletion after seven days. Firebase may take up to 24 hours after expiry to complete deletion.

Apple and RevenueCat retain transaction records under their own legal and operational requirements. To request deletion of service-side pairing data sooner, email support@hushbub.com with your pairing code. Do not email audio recordings.

Service providers and international transfers

We use Google Firebase, RevenueCat, and Apple as service providers. They may process data outside the United Kingdom using contractual and legal safeguards described in their privacy documentation.

Your rights

Depending on where you live, you may ask us to access, correct, erase, restrict, or provide a copy of your personal data, or object to its processing. You may also complain to the UK Information Commissioner’s Office. Because HushBub has no account, we may need your pairing code to locate service-side data.

Children’s privacy

HushBub is intended for parents and caregivers, not for children to use directly. Do not enter a child’s name or other identifying information into support requests.

Changes and contact

We may update this policy when the app or its providers change. We will update the effective date above. Questions or privacy requests: support@hushbub.com.